One of the things that make writers professional is the way they stick to a process, from topic selection to final revision, and the way they work hard at every stage of this process. Some companies expect outsourced writers to, once hired, immediately submit top-grade content within a day, even after a few hours from first meeting. Of course, a professional writer is capable of doing that, but at her own risk.
Without a process, a professional writer can develop over time the propensity to slack and wait for the instructions and, in rare cases, for the whims of her clients. I learned this from experience in business, the hard way. At the end of the day, the waiting game meant unprofitable business hours and revenue loss, not to mention the increase in anxiety and stress.
A writing process translates to a clear work flow, which assigns specific tasks to people who will be held accountable for the accomplishment or non-delivery of these things to do at every stage. Because of the accountability per level of the work flow, communication between two parties becomes remarkable and the client is assured of good quality writing outputs at the end of the project term.
Now there are many stages of the writing process, and it differs from company to company due to the unique dynamics of how different teams work, the uniqueness of which is dictated by the very nature of people. Dealing with different kinds of individuals is what makes a fraction of running a writing and editing business exciting.
In my case, the writing process is adjusted per client. Some companies, especially the newer ones, have to go through the entire procedure where writing and/or editing is involved. Others, with more sophisticated internal systems, would skip a couple of steps, making the process more efficient.
Therefore, hiring professional writers has the resemblance of hiring partners. Companies work with hired writers, and vice versa. If a company opts to hire a writer and simply dumps her with a list of ideals and then leaves her to do wonders, the writing process is unreliable from the start. By working together harmoniously, both parties win. #