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Understanding the Writing Process

One of the things that make writers professional is the way they stick to a process, from topic selection to final revision, and the way they work hard at every stage of this process. Some companies expect outsourced writers to, once hired, immediately submit top-grade content within a day, even after a few hours from first meeting. Of course, a professional writer is capable of doing that, but at her own risk.
Without a process, a professional writer can develop over time the propensity to slack and wait for the instructions and, in rare cases, for the whims of her clients. I learned this from experience in business, the hard way. At the end of the day, the waiting game meant unprofitable business hours and revenue loss, not to mention the increase in anxiety and stress.

A writing process translates to a clear work flow, which assigns specific tasks to people who will be held accountable for the accomplishment or non-delivery of these things to do at every stage. Because of the account…
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Is The Press Release Dying?

In this period when digital media agencies are quick to report on the increasing numbers of Internet users, a segment of the population is most likely asking whether or not the press release is still useful, or even alive, today. They are companies checking a wide range of impact-generating options and seeking effective alternatives in the business of information sharing in order to be relevant to their target audiences.
I think the right question should be, “Should my team still invest time and energy writing press releases when we can use that time and energy into making company videos instead?” A press release is an old tactic. Some call it a media release or a press story, but its shape and purpose remain the same. It is the company’s official statement distributed to the media.
This question came about due to the changing preferences of media types. Many members of the younger generations are stuck to their mobile devices like glue, their eyes fixed on social media networks, their…

New Business Website

Welcome to the official website of The Memoriter Writing Service! Four years have passed and I had just put up this website from scratch by myself. It took me long to decide to do so because I was being too careful. Creating a website comes with the responsibility of updating its content and making it relevant to the current times in order to attract the right audience that need the services you offer.
I’m already doing that for several client websites; I understand the time and energy a website, especially during its set-up phase, requires. Still, I was wrong to be extra wary of my capability to do something similar for my own company. I recognize that I may have already missed some business opportunities for failing to have an official address online.
I used to have a blog (now inoperative) containing writing tips, which my temporary staff set up. It talked about the importance of maintaining press releases and features, the need for an extra set of eyes to look over internally made …

The Professional Writer’s First Challenge

I had a few experiences when people had mistaken me for an author of books after introducing myself as a professional writer. “What do you do?” was a common rejoinder. Explaining my work can be on occasion a difficult thing to do in a circle of people with limited communication background. The simplest pitch I gave was: I am a person anyone can hire to write or edit or manage writing projects, such as features, speeches, press releases, blog posts, essays, newsletters, and technical documents, to name few. But it was a pitch that I felt did not encompass the scope, patience, skill, sincerity, and earnestness of what I do.

“So you are a freelance writer?” was the regular counter to my pitch. I remembered replying a couple of times, “Yes, but I prefer being called a professional writer because I strive to embrace writing seriously and professionally. I am committed to a process and I seek to get better. I am duly registered with a small office in Mandaue City and a province-wide client b…